The brief that we was working to was to produce 3 products for an unsigned artist of our choice. The products that we had to produce were; A music video, DigiPak and a magazine advert.
The artist that we had chosen were PMG an acronym for "Pure Music Generals" - A music group. My partner, Akif Ahmed, had chosen them as he is a fan of PMG, he had found the artist on youtube, Click here to view their Youtube channel. He had also conducted the primary research and he had emailed the artist to seek permission to use the song, and was successful.
The genre of the song that we had chosen was Grime, it is a genre that is popular in the urban areas of the United Kingdom, the song that we had chosen was also very fast paced and had topics that we could relate to personally, and therefore can produce the products to a higher standard due to previous knowledge.
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