Evaluation - Part 5: How did you use new media technologies in the research, planning, construction and evaluation stages?

Evaluation - Part 4: What did you learn from your audience feedback?

Evaluation - Part 3: How effective is the combination of your main product and ancillary texts?

Evaluation - Part 2: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation - Part 1: Brief

The brief that we was working to was to produce 3 products for an unsigned artist of our choice. The products that we had to produce were; A music video, DigiPak and a magazine advert.

The artist that we had chosen were PMG an acronym for "Pure Music Generals" - A music group. My partner, Akif Ahmed, had chosen them as he is a fan of PMG, he had found the artist on youtube, Click here to view their Youtube channel. He had also conducted the primary research and he had emailed the artist to seek permission to use the song, and was successful.

The genre of the song that we had chosen was Grime, it is a genre that is popular in the urban areas of the United Kingdom, the song that we had chosen was also very fast paced and had topics that we could relate to personally, and therefore can produce the products to a higher standard due to previous knowledge.

Call Sheet 2

Call Sheet 1

Final Music Video - PMG Gym Anthem

Ancillary Products - Magazine Advert

Ancillary Products - DigiPak

Blog Reflection Fourteen

This week we had continued to work on our ancillary products and we had only one product left, the DigiPak. The digipak had been a challenge as the font that we had decided to use was a graffiti style, and we could only generate the images through a copyright free website, so we had to use initiative and create the text that we needed, but remove the white background and use the text, this was successful as the font was legible, to add to the branding of the artist when laying out the digipak we had used an asymmetrical style and had been creative with the CD design, creating it in the style of a barbell plate. Also we had successfully taken appropriate screen grabs from our music video footage, and again I was happy with the finished DigiPak. 

Blog Reflection Thirteen

This week we had started our ancillary products; a DigiPak and Magazine advert. We had already created our flat plans (Magazine Advert and Digipak) in pre-production, so we had to create our products on the computers. This week we had focused on the magazine advert, although once again our actor had not turned up so that we could take pictures, so therefore we had to make a crucial decision to use screen grabs from our music video footage, this was difficult to get the precise image that we was looking for, but as the deadline for next week was fast approaching we had to fall onto the contingency plan of using screen grabs. Overall, the magazine advert was successful and I was happy with the finished product although It could have been improved if we had taken new images.  

Blog Reflection Twelve

Deadline Day! This week we had been working hard to get our music video ready for the deadline, we had cut all of our footage together making sure it was lip synced, this was a challenge due to the pace of the song although we had overcome this successfully. We had been refining the shots, adding all of the final touches, one last minute decision that we had made was to add the blue and red filters to the establishing shots, as the natural colours were dull and didn't add too much impact, so we had decided to add the red and blue filters to replicate a police siren to start the music video by "throwing" the audience directly in. Click here to see the FINAL MUSIC VIDEO. 

Blog Reflection Eleven

This week we had aimed to achieve a full timeline for our music video, due to the deadline next week. We had successfully achieved this, although some performance shots didn't look very appealing so therefore we had decided to use the white screen, this would add clarity to our shots.

The filming had worked out to be successful, considering the deadline that is approaching. We had achieved our target of getting lots of shot types and angles, through the use of multiple cameras on the white screen, one was a mid shot and the other a close up, in addition to this we had then taken a handheld scene with more energetic movements around and towards the actors.

After completing this we had started to edit the new scenes into final cut.

Blog Reflection Ten

The week we have started editing! We had imported all of our footage into final cut on the IMacs. We did this to amalgamate the footage we had gained over the half term and to see what we was missing and what we could improve. This had helped us as we have seen what shots we need to re-film and how we could improve shots. We had found a few issues with the footage that we had shot during the half term as our technique wasn't correct. We had only taken the shot from one angle and had not gained enough camera angles and that is an improvement that we had amended when re-filming, although we had started from the first chorus, as our establishing shots didn't have the desired effect as they were too slow and mundane, we then decided that we would work on those areas at a later stage.  

Blog Reflection Nine

This was our half term, we had to use this time to film footage for our music video. We had planned to get a majority of the filming done at Lions Den Gym. The production schedule had all the information about the shots that we planned to shoot at the gym,  Click Here to view the shot list. Although, due to casting issues we had prolonged the filming stage as our actors had let us down consistently, thus making it harder to film. We had filmed shots that we thought we could use, while also making the decision to extend the time allocated to filming as the workload was getting high due to the breakdown of the plan due to the cast members. Although, this week wasn't very productive, I believe that we could manage our time well and film the remaining shots.

Blog Reflection Eight

This week was finishing off the pre-production stages, and creating our flatplans for the magazine advert and digipak, we had to incorporate the analysis that we had previously conducted and added the conventions to make a realistic, professional product. We had to create a shot list for our music video, and also a production schedule of where and when we would be filming during the half term, without the shot list we wouldn't be able to film as it is approximately 4 minutes of audio, and to create a successful music video we would have to plan our shots ahead so that we could film with less errors and less hassle of filming the same scene a numerous amount of times. The difficulties of creating these documents were that they had to be very specific, and the number of shots within a music video made the shot list more time consuming, although this would help later-on as it would keep us on track. The production schedule was less time consuming as we had to find dates where we were both available, and had scheduled times and locations to film. My partner had to create the recci shots of possible shooting locations.

Call Sheet Two

Call Sheet One

Music Video Shot List