Genre Theories

Neale's theory of genre as a system.
The Biggie Smalls music video of "Sky's the limit" had met my expectations of a hip/hop/rap video as the mise-en-scene was not conventional for the genre as Biggie Smalls and his friends were dressed in suits, carrying a cane, this shows us that he has a lot of money. This music video is slightly subverted as he isn't dressed in baggy sweats and is not on the streets. He is dressed looking suave, in a big house with a swimming pool, with girls- showing success as he's achieved his goals.  

Representation and Difference.
In the music video "all the small things" is from the rock genre and has some generic conventions of a rock video, such as the live performance element - with the guitarist on stage, but some of the elements on the video weren't conventional as they were mocking other boy bands, such as using sunset locations, tickling each other with flowers on the beach, standing under a waterfall and wearing bright clothing, usually this is not how rock stars behave. They have used a parody to add some humor to the video.


Bordwell's Genre Themes.
Using Bordwell's theory will give me more flexibility in the production of the music video as it will allow me to divert the themes/styles of the music video into many different directions and convey different messages, and I could make my music video in a style that isn't conventional of a usual rap music video, for instance surrealism.