Blog Reflection Seven

This week we had conducted a focus group where we could gain some feedback from our actual target audience and their thoughts on our brief ideas and if they had any suggestions to make so that we could relate to them further. 

We had to create a treatment that would look in depth about how we would use the artists branding across the 3 different products (Music Video, Magazine advert and Digipak), this was split into the categories; 

-The Artist

-Audience

-Our Vision

-Technology

-Logistics

The treatment was split into specific categories allowing us to speak in depth about the artists themselves, the audience (using feedback), and allowing us to speak about our vision for the products and how we would use the previous information into our own products, and finally the technical details about where we would film, and what we would film with. This was to direct our thoughts for the project towards a specific direction so that we can plan and get a general idea of what we are going to produce.