From our focus group we have gathered some positive and negative feedback. All the participants had given the strong side to the song we have chosen. As well as giving a fair opinion with negative responses and things which we can improve on. They also were given an insight in how our product will look and asked for their opinion.
(00:30-00:40) When asked about their first thoughts on the song, we had been given a very good response. They had told us first that it is a "very motivating" song, this was of course an aspect which we are very happy was noticed because then now our video will be associated as "motivating", which is one of our aims for the genre of this project. When talking about the beat, it was described as "upbeat" and "work out song". Meaning the focus group had got the right picture of what the song is about and therefore now may have a better picture on how they want the video to look, hence we asked them this question first.
(00:41-01:05) After gathering their thoughts on the song we asked them what characteristics they would think of when hearing this song, their reply were ; " weights, shoes , running trainers ". We then asked more in depth on these characteristics and what they'd expect the artist in the video to wear. The response consisted of "tracksuits, hoods, casual clothing, trainers". We initially wanted this response because the costume aspect of our project is more or less the things which our focus group had described anyway. Therefore this was a positive response because what they would expect the artists in the video to be wearing will be what is in the video it self.
(01:30-01:45) Before asking for our initial ideas, we asked more about the focus groups characteristics themselves. Most of them agreed that their favourite genre of music is "house music" due to the fact you can dance to it. This also gave us some very positive feed because when I conducted my previous focus group on my idea the response had been that this song has got a dancing feel to it and it can be played in parties. Also we asked them whether they can associate any other artists with this act, they told us that it does relate to a lot of rap artists. One specifically being Krept and Konan.
(01:47-02:30) The people in our focus group were all aged 17-18. When asked whether they feel this song is of their age group, they replied " yes" very assertively. This tells us that we have chosen the right target audience for our project. To support this we had asked a middle aged woman to say whether she felt this was of her age group, she replied with no and this is what her children would listen to, and also gave us an age group of 18-21+. Therefore we can conclude that the age group associated with this song is around 18-30, this is a positive response due to the fact that we had already set out to design this to that specific age group anyway.
(02:32-03:12) We also asked where they listen to their music, mostly they said it was on music channels. We asked them whether they would change the channel if this came on and they replied with no and that it is a catchy tune therefore it would stay on. Also when asked about how motivating the song actually was they replied with a boundary of around 7-8 on the scale of 10 being the most motivational. Therefore again we have a positive response about the song, which sets our platform when designing the music video and gives us assurance our perception of the song is right.
However they did give some negative responses on the song saying that the lyrics are not clear enough and are a bit fuzzy. Therefore this gives us the impression that in our video we need to lip sync them perfectly and also go about the lyrics more soundly so that the audience can get a better understanding of the lyrics.
(03:15-03:38) Our focus group had already told us that they know its a gym song, therefore we didn't need to ask their opinion on whether that should be a location, however when asked what location should be in the video we received responses to do more outdoor scenes, like parks and on the street running.
(03:40-04:14) The idea of bullying being the narrative was put across, was approved of and they thought it could be a good idea, however it was said to be of a more emotional subject and that this song was upbeat. But this response will help us think of more innovative ideas when planning the location and the narrative scenes in our film.
(04:16-04:30) Finally we started to conclude with our ideas, we told them that our theme of the music video will be of a parody. They seemed to agree with this style more than the bullying concept therefore they give us more confidence to carry on doing the parody style. When we told them one of our idea, of the women being more stronger they had agreed with this and felt that it would be very funny.
We did receive some critical responses however, and when asked what we could improve on our ideas, they did give us some very good feedback. (04:35)One idea they gave us, was skinny guys taking pictures of them selves in the mirror. Since hearing this idea we straight away were appealed with it and decided to go ahead with it because even we find it very funny and relevant for our project and so did the focus group therefore it is a win-win situation. One of other great advice we received was to "not make it serious" and to keep it light hearten and it would appeal to them (04:45). Keeping the concept of the video light hearten video was a main convention we wish to use, and further backing on this had made us very confident on our project.
(05:18) One negative we also received was that the females felt the song is more male dominated, but they also had said they would still listen to it and they do enjoy the song. On the other side another positive they gave us was that they believe our idea is great and think it is funny. This gives us again enormous confidence to go ahead with our ideas.
Overall the focus group has been tremendously helpful, we have received approval of our ideas. We also have received some ideas which have come across from the focus group. Ideas such as skinny guys posing in the mirror, and some better settings such as more outdoor scenery. We received positive feedback on both our ideas and song. After gathering the responses from the focus group we feel extremely confident with our idea and it has made us more wary of what we need to improve and that the good ideas we have we need to emphasise on them and make them as good as they can be.
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